From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2011
ISSN: 0093-5301,1537-5277
DOI: 10.1086/660806